Abstract
- Amazon’s Alexa+ brings superior options for suggestions and scene navigation in films.
- Apple customers hope for related AI enhancements like Alexa+ on their gadgets for enhanced performance.
- Apple TV 4K lags in options in comparison with rivals like Roku Extremely, emphasizing the necessity for Apple Intelligence integration.
Prefer it or not, AI is right here to remain, and it is solely going to get extra highly effective. In some methods, we have been residing with it with out actually serious about it. Fashionable assistants like Siri, Alexa, and Google Assistant all take questions you ask them and reply them, very like AI does. Anyone who has used any of these companies is aware of there are a selection of the way they may very well be improved. It looks like Amazon is effectively conscious and is taking a big step forward with Alexa+.
Admittedly, I haven’t got any gadgets that use Alexa, so I can not take a look at out these options firsthand. Nevertheless, I’ve talked fairly a bit about desirous to see Apple’s new AI come to the Apple TV 4K. The Apple TV 4K is my most important streaming system, and it is truly the one Apple product I’ve. Due to that, I am not used to utilizing issues like Siri, but when Apple can take a web page out of Amazon’s e-book by loading up its Apple Intelligence with a number of the new options coming with Alexa+, I will be a cheerful camper. Amazon got here out with a list of 50 things Alexa+ can do, and there are quite a few choices I’d like to see Apple borrow from. I do not count on Apple to take every part, however there are some I would begin utilizing instantly. A number of the options listed are extra helpful than others, but it surely’s nonetheless a powerful replace that seemingly got here out of nowhere — and it applies to extra than simply TV and film watching.
Apple TV 4K (2022)
- Model
- Apple
- Bluetooth codecs
- 5.0
- Wi-Fi
- 6
- Ethernet
- Gigabit (128GB mannequin solely)
- Storage and RAM
- 64GB, 128GB

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Unlock your Apple TV with a VPN and thank me later
You possibly can unlock extra content material in your Apple TV and stream exhibits and films from nearly anyplace by doing this one factor.
Alexa+ is what I need from Apple Intelligence on my Apple TV 4K
Come on Apple, make it occur
Apple / Pocket-lint
Apple Intelligence is one in every of Apple’s most up-to-date improvements, but it surely’s not available on any Apple TV devices but. As a consequence of {hardware} limitations, I am unsure if it may occur in any respect with out popping out with a brand new mannequin, so I do not precisely have my fingers crossed it could are available a tvOS replace, particularly since I am on a first-gen mannequin. Fortunately, rumors point out a 4th-gen is due someday this 12 months, and if that occurs, I have to see some leaps.
One of many issues Amazon laid out is the flexibility to explain a scene to Alexa+ just for the AI to leap proper to it in a film. That is particularly helpful for someone who’s attempting to indicate a scene to a pal or if you wish to soar to a spot that exams out your new sound system. In observe, I in all probability would not use this function very a lot, but it surely’s cool the expertise exists to make it occur. It is also useful in the event you in some way misplaced your house in a film while you pause it.
The larger promoting level for me is the choice to have a backwards and forwards dialog with the brand new Alexa for improved suggestions. I haven’t got numerous mates who’re into films like I’m, so I can not actually look to them for recommendation exterior massive streaming hits. With the ability to get customized suggestions like this might be a game-changer, and I hope Apple is ready to implement this indirectly. An improved Siri is already out for many individuals, however for folks like me who solely have an Apple TV 4K, I am left to marvel if Apple ever plans to assist the system with this new function. There’s nonetheless numerous time left for Apple to unveil a brand new mannequin, and now the bar is about, in my eyes, for what must occur with the following Apple TV 4K. Even when I do not use AI all that always, it is onerous for me to search out many downsides if Apple can roll these things out.
Even with out having to talk to my distant or cellphone, Alexa+ provides higher suggestions via AI. Amazon explains it as typing in one thing broad like “motion films” may lead to a variety of choices as an alternative of only a rundown of generic motion movies. As someone who usually struggles to search out new issues to look at, this seems like a great change that I would like to see come to Apple TV. The truth that I can not do that with my Apple TV whereas Hearth TV customers can is annoying.

Associated
My Apple TV makes me wish I had an iPhone
The Apple TV is nice, but it surely’d be higher if I had an iPhone to go together with it.
I really like Apple, but it surely must do extra
Apple must step it up
Apple / Pocket-lint
To be clear, I really like my Apple TV 4K, however I am effectively conscious of its shortcomings. Though it is the quickest streamer available on the market, there are issues the competitors does higher. The Alexa+ implementation is an enormous step, and it is one thing I want I may use my Siri distant for, however that is not the one factor Apple is behind on.
One thing I seen after I picked up a Roku Extremely for almost half the worth of a full-priced Apple TV 4K third-gen is how a lot Apple is pricing the common individual out of. For those who decide up a $130 Apple TV 4K, you get a mannequin that does not include an Ethernet port, one thing that comes commonplace on the Roku Extremely. One other massive factor Roku has over Apple is the flexibility to combine properly into a sensible dwelling, even when you do not have Apple merchandise. My Roku Extremely works seamlessly with my Google House, in order that was a pleasant contact that my Apple TV 4K did not have.
If the next-generation Apple TV 4K launches with out Apple Intelligence, I will be fairly dissatisfied. After seeing firsthand what the brand new Alexa+ brings to the desk, it’d really feel like quite a bit being left on the chopping room flooring for Apple to not incorporate its new AI into the brand new {hardware}. After all, it is all simply rumors about whether or not a brand new field is even coming, however the writing appears to be on the wall for the older fashions. New options nearly at all times skip the first-gen field, and we’re beginning to see the identical factor occur to the second-gen. This leaves the third-generation Apple TV 4K as the one system assured to obtain the brand new options, and even that is arising on its third birthday. The time is now for Apple to shake issues up once more, and I hope it borrows numerous what makes Alexa+ so interesting proper now.

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The latest era of the Roku Extremely has simply been launched, representing the primary replace to Roku’s top-of-the-line streamer since 2021.
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